A 90-day paid ads plan for June–August, expanding from existing Awareness and Lead Generation activity into stronger Traffic-led audience building.
100% ads · 0% organic posting
Awareness support · Traffic · Lead Gen
West Perth Dental Centre already has Awareness and Lead Generation activity running. Awareness is still useful as a light familiarity layer, while the next phase expands into Traffic to build landing page views and strengthen the path toward enquiries.
The existing Awareness campaign can continue in the background while frequency remains healthy and the account transitions into stronger action-based campaigns.
Traffic introduces fresher patient-led angles to build landing page views and create a warmer audience before relying heavily on lead capture.
The account currently has Awareness and Lead Generation running. The Awareness campaign is not showing heavy fatigue, so it can remain as a background familiarity layer while Traffic is introduced to build landing page activity and stronger warm-audience signals.
The existing Awareness campaign can continue as a light familiarity layer while it remains healthy. Its role is to support familiarity while the next campaign phase builds stronger action.
The Lead Generation campaign continues to capture enquiry intent, supported by refreshed creative angles that are clearer, more patient-led, and service-specific.
The next phase keeps Awareness as light support, keeps Lead Generation active, and introduces Traffic as the bridge between familiarity and enquiry.
Continue the current Awareness activity while frequency remains healthy. Its role is familiarity, not the main action driver.
Fresh Traffic creatives will mix relatability, local convenience, service curiosity, and light educational angles to drive landing page views.
Keep Lead Generation active with enquiry-focused creative, service-specific angles, and clear next steps for people ready to ask about their options.
The next creative phase focuses on patient-led, practical messages that are easy to understand and act on.
“Haven’t booked because you’re not sure where to start?”
Built for people who have been postponing dental care and need a calm first step.
“Work near West Perth and need a dentist close by?”
Positions the clinic around location and ease for nearby professionals without making exaggerated claims.
“Nervous about what the dentist might say?”
Addresses fear of judgement and uncertainty using calm, supportive language.
“Is that tooth pain something to check?”
Encourages timely enquiry for people unsure whether they need an appointment.
“Want to ask about your options?”
Uses a soft form prompt for Invisalign, implants, emergency dental, or cosmetic consultation interest.
“Not sure which appointment to book?”
Simple static creative that helps people choose a starting point without overexplaining treatment.
The video direction uses stronger opening hooks, patient scenarios, and simple next steps.
Delayed patient POV
Show a calm, supportive first step for someone who has delayed booking.
West Perth workday convenience
Position the clinic as easy to consider for nearby workers and local patients.
Dental anxiety question
Use dentist or front-desk delivery to explain the appointment experience calmly.
Ask about treatment options
Use service-specific prompts for Invisalign, implants, emergency dental, and cosmetic enquiries, without making outcome promises.
The plan uses monthly creative refreshes so the campaigns have enough variety to test fresher patient-led angles.
The strategy moves away from broad dental education and speaks to the reasons people actually hesitate, search, compare, and enquire.
People working nearby who value convenience, clear appointment pathways, and a clinic close to their weekday routine.
People who have avoided booking because they feel unsure, embarrassed, anxious, or uncertain about what will happen.
Adults exploring Invisalign, implants, emergency dental care, or cosmetic options who need a clear next step before enquiring.
The focus is action, not just visibility. The campaign is judged by the signals that connect to enquiries and bookings.